It is one thing to deal with a personal nasty Facebook comment from a friend. It is totally another new story if the nasty post targets your company. Bad media means loss of revenue for your company whether the critique is valid or not.
Customers are genuinely honest people and if they don’t like a service or product, they are not afraid to express their contempt. But a onetime mistake shouldn’t ruin your daily traffic or future earnings, nor should lewd commentary aimed at destroying your brand—it often happens if you have strong competition. So how do you take away bad articles or comments from search results that target your business?
Unplug all Links
Get rid of all links that lead to the bad articles. This means dissociating your brand or website that all posts or websites that project a bad image of you. If you unplug the links from Google other search engines will automatically get rid of the links too. This is because search engines will see the links as irrelevant and stop giving that bad article high ranking on SERPs.
Blog more Articles
Sometimes all you need to do is post new content to push the old ones down the ladder. The more you put fresh content out there, new traffic links to those articles and people will soon forget what that deranged post was saying about your latest product. Write more and use avenues like Blogging SEO or Word Press Launch Kit to push your content forward.
Create a Channel to Vent
Not all bad critique is meant to hurt your brand; some clients just want to be honest about something they need changed. If they cannot find a place to vent their dissatisfaction, they’ll probably go where they see your most engagement, and this could be your social media page. Create a feedback loop that allows clients to give private feedback to your website.
Maximize on the Positive Comments
If the bad publicity happened on twitter, all you need to do is retweet all the positive tweets on your timeline. This will immediately push down the negative link or post out your timeline and the problem will solved. But this doesn’t mean you should always ignore bad posts, there are those you can reply to diligently and the public will appreciate your diplomacy.
But you don’t need to be doing the cleanup work yourself; there are plenty of reputation management companies that dedicate their time to this. One such company is Bury Bad Articles, a new game changer that aims to revive tarnished brand names in the industry. You can find out more about this website here.